Singles' Day: Celebrate Independence & Self-Discovery

Singles' Day, celebrated annually on November 11, started in China as a way to honor single people. Created by students in the 1990s as a humorous “anti-Valentine’s Day,” it quickly transformed into a massive cultural phenomenon. The four “1’s” in 11/11 symbolize single individuals, and this simple joke blossomed into an entire day dedicated to singlehood, self-celebration, and (thanks to Alibaba’s influence) indulgent retail therapy. Today, Singles Day resonates globally, not only as a shopping extravaganza but as a reminder of the power and potential of single life.

In recent years, the focus on embracing singlehood has surged. Many Gen Z singles are leading the way, stepping away from traditional dating apps to embrace self-discovery and independence. Far from the stigma once associated with being single, today’s singles are taking pride in their status, seeing it as an opportunity for personal growth. For many, this time allows for exploration of passions, development of meaningful friendships, and establishment of clear boundaries and standards for future relationships.

The Cultural Shift: Why Many Gen Z Are Turning Away from Dating Apps

The digital dating world, while convenient, can sometimes feel like it prioritizes quantity over quality. Gen Z singles are increasingly wary of the “swipe culture” that can make dating seem more like a game than a chance for genuine connection. Many report feeling frustrated by ghosting and lack of meaningful interactions. Dating apps are often seen as promoting a superficial, appearance-first approach, which doesn’t always align with Gen Z’s desire for deeper, more authentic connections.

This disillusionment is also tied to a broader trend of valuing independence and authenticity. Many Gen Z users prefer focusing on personal growth over chasing superficial matches, opting instead to wait for connections that truly align with their values. Social media has provided a platform to openly discuss these experiences, normalizing the choice to focus on oneself and emphasizing that a fulfilling life isn’t contingent on a romantic relationship.

Embracing Singlehood as a Time for Self-Discovery

Being single doesn’t have to be seen as a “waiting room” for romance; it’s a valuable time for self-exploration and growth. Taking the time to understand oneself—likes, dislikes, goals, and values—creates a strong foundation for any future relationships. Rather than rushing to settle down, many singles today are using this period to gain confidence, deepen friendships, and experience life on their terms. And for those who eventually want a relationship, this self-awareness becomes a valuable asset, leading to healthier, more balanced partnerships.

Celebrate Singles' Day with Iris Dating’s AI

This Singles' Day, celebrate yourself with Iris Dating! Treat yourself to our special 75% off Iris Premium promotion and discover a fresh perspective on dating. Iris’s AI offers a unique twist—it doesn’t just find matches, it learns who you find attractive. Think you don’t have a “type”? Our AI can reveal patterns you didn’t know existed, helping you learn something new about your preferences and perhaps even yourself.

And if you’re interested in meeting someone new, rest assured Iris has you covered. Every profile goes through selfie validation, so there’s no risk of catfishing. Iris’s AI doesn’t waste your time with endless swipes—instead, it prioritizes mutual attraction, increasing the chances of a meaningful connection. When both people already find each other attractive, the conversations tend to be more engaging and less likely to end in ghosting.

Join Iris Dating today and let our AI introduce you to a dating experience that celebrates you and your standards. Here’s to embracing independence, authenticity, and, when you’re ready, meaningful connections!